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Anna and her sister Caroline Brewin discuss Caroline's transition from a 18-year career in investment banking to founding Brain Powered Coaching in 2019. Caroline, who trained as a professional coach in 2012, emphasises the integration of neuroscience into her coaching, particularly focusing on negativity bias and confidence-building techniques. She highlights the importance of trademarking her business name and the benefits of hybrid publishing for her upcoming book, "Confident," which combines practical advice with neuroscience frameworks. Caroline also shares her approach to building confidence through micro challenges and celebrating small wins.

Introduction and Background of Caz's Entrepreneurial Journey (0.00)

Transition from Corporate to Entrepreneurship (2.30)

Neuroscience and Coaching Techniques (6.55)

Confidence Building and Micro Confidence Challenges (11.50)

Personal Experiences and Challenges (16.51)

Intellectual Property and Business Foundations (20.49)

Final Thoughts and Key Takeaways (26.02)

You can contact Caroline Brewin at the following:
brainpoweredcoaching.com

[email protected]

Do you want to know more about IP? Check out www.amanyaipcourses.com where you'll be able to discover more about how to become #ipsmart. All the content is checked by legal professionals, but written in everyday language.
Anna's journey in IP started through her protecting her own work as a designer and has grown into her helping adults, young people, students, designers, artists, business owners and entrepreneurs to become IP smart to enable them to protect their dreams.